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StoryBrand Marketing Strategy

All customers are on a journey. Your job as a marketer is to invite prospects into a story by opening a story loop, and offering to be their guide. For the most part, all stories follow this path: “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” (Donald Miller, Building a StoryBrand, p. 20) Though our heroes will have to navigate the occasional plot twist, this framework is a universal enough starting point for any business. No matter where they land in our sales funnel, they have landed inside of the story, and it is our job to make it obvious where they fit. This is where content marketing comes in. Since content marketing never ends, our prospects (heroes) can always find their place. The key is this: They are the hero, and they must be made to feel confident that you can guide them into the success they are seeking. We help you position your business so that your customer becomes the hero who needs you to guide them along.


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